this era of underemployment and structural issues in the economy. >> you think the ipad is the most important new development since the i.b.m. p.c.? >> i do. >> rose: because? >> because it -- i'll start with if you look at the time of day the most common time of day for people to use their ipad is between 6:00 p.m. and when they go to sleep. when what is that known in your line of work? that's known as prime time. and it turns out the ipad isn't the second screen when people are watching t.v. for people over the age of 40, when they're in bed watching t.v. with their ipad, the ipad's actually the thing they're paying attention to and the t.v. is the background noise, if something happens they look up and look at it. why is that important? first of all could you have imagine five years ago that there would be a product that would go from zero to 50 million yunz overnight and the single most common thing to do would be to read in the bed at night? a technology product? that was to me unimaginable five years ago. so i look at this and i wonder what is there anything it cannot do that'